Selfridges "Surf Shack" POP UP London
Boardies® x Selfridges “SURF SHACK” POP UP SS23
24th April 2023
This week sees the launch of swimwear specialist Boardies® “SURF SHACK” POP UP with Selfridges Kids department in the Oxford Street store.
Showcasing the new Spring Summer collection of Boardies® surf inspired Kidswear, featuring swimshorts, rash guards, t-shirts and beach hats, all made from recycled fabrics and organic cotton.
Boardies® worked closely with Buying and Visual Merchandising teams to conceptualise the Surf Shack and develop some retail theatre to help engage with the customer and drive sales. Production was managed by designers Fifty Seven Design.
Surf Boards were supplied by Karma Surfboards, made be the original surf shaper David Farrow from Newquay Cornwall, where Boardies® has recently relocated to.
Nick Crook, Founder of Boardies® says; “Boardies® new kids collection looks fantastic and Selfridges is the perfect retail partner to fully showcase and bring it to life with. Kidswear has really grown for as we develop complete collections for the whole family to match”.
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